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Embracing the magic of Al Wasl Plaza at Expo City Dubai, ATM Buyer’s Night 2024 was an absolute pleasure to be part of, where every detail was carefully crafted to create an ambiance of sheer opulence. As the driving force behind the event’s setup, branding, staffing, and entertainment, we played a pivotal role in conveying a warm welcoming atmosphere leaving the audience inspired.
The launch event was an outdoor event held simultaneously in two countries – UAE and Saudi Arabia at three locations. The set-up included 30 cycles with smart trainers and iPads set in three locations (Abu Dhabi, Dubai and Riyadh) for 15 days.The launch of the map hosted 30 players from Abu Dhabi, 30 players from Dubai and 30 players from Riyadh. We were responsible for conceptualizing a variety of events in selected venues and managing all the logistical requirements; including but not limited to design, 3D renders, full venue brandings, AV, security, fabrication and more.