Brief: To develop the existing theme of this exciting ten-day community festival held in Abu Dhabi, and construct custom-made structures on the ground, including concept, production, installation and on-site management at the event. Calcium has been involved in this event for the past two years.
Brief: To devise various concepts and themes to make this busy ten-day event exciting, fun and unique. Since its inception, Calcium has been tasked with managing the festival’s production, including over forty workshops, outdoor branding, custom-made structures and installations.
Brief: To devise various concepts and themes to make this world class sporting event truly shine. For the past few years, Calcium has been responsible for branding the event, building various structures on site and ensuring that the look & feel is truly impactful.
Brief: To develop the concept for the indoor introduction and launch in Abu Dhabi of the Accelo and Atego truck ranges, held at the Airport Road Mercedes showroom. Calcium created high- impact branding for bespoke truck displays, including design, build, installation and on-site project management.
Brief: To develop ideas and activities to raise awareness of efficient water and power consumption, in line with Calcium’s overall Tarsheed communications campaign. As well as displaying new ideas and innovation, the activation provided parents with useful tools to help conserve resources.