Event Branding

Abu Dhabi HSBC Golf Championship – Event Branding

Brief: To adapt the existing brand elements of this prestigious international golf spectacle to brand the tournament course and site. Calcium has been inventing fresh ideas for this event almost since the tournament began in 2006.

Mother of the Nation— Event Branding

Brief: To develop the existing theme of this exciting ten-day community festival held in Abu Dhabi, and construct custom-made structures on the ground, including concept, production, installation and on-site management at the event. Calcium has been involved in this event for the past two years.

Abu Dhabi Science Festival- Event Branding

Brief: To devise various concepts and themes to make this busy ten-day event exciting, fun and unique. Since its inception, Calcium has been tasked with managing the festival’s production, including over forty workshops, outdoor branding, custom-made structures and installations.

ADWPJJ Championship- Event Branding

Brief: To devise various concepts and themes to make this world class sporting event truly shine. For the past few years, Calcium has been responsible for branding the event, building various structures on site and ensuring that the look & feel is truly impactful.

Other events we’ve recently branded

Fatima Bint Mubarak Ladies Open Championships

Al Ain Air Championships

Yasalam / F1 Fanzones

Event Management

FIKR 15 — Event Management 

Brief: To brand, produce and organise the high-profile FIKR 15 conference in Abu Dhabi, attended by Arab Thought Foundation national delegates from around the globe.

Yahsat [10 Year Anniversary] – Event Management

Brief: To create the concept for this anniversary event held at The Domes, in Zayed Sports City. As well as theming the venue with a planetarium effect, Calcium took care of entertainment, installations and event management.

UAEU [Innovation Exhibition 2018]— Event Management

Brief: To design, brand and manage the university’s three-day innovation exhibition for the government and private sector, including creating an event website, registration, social media campaigns and outdoor branding.

ALFahim [1Mercedes Benz Product Launch] – Event Management 

Brief: To develop the concept for the indoor introduction and launch in Abu Dhabi of the Accelo and Atego truck ranges, held at the Airport Road Mercedes showroom. Calcium created high- impact branding for bespoke truck displays, including design, build, installation and on-site project management.

Other events we’ve recently managed

EGA Townhall Meeting

Yahclick Service Partner Forums – 2018

HSBC Golf Championship Press Conference 

Event Activations

Tarsheed Activation at Mother of the Nation— Event Activation

Brief: To develop ideas and activities to raise awareness of efficient water and power consumption, in line with Calcium’s overall Tarsheed communications campaign. As well as displaying new ideas and innovation, the activation provided parents with useful tools to help conserve resources.

Daman ActiveLife Activation- Event Activation

Brief: To design, produce, install and remove bespoke display stands to help promote Daman ActiveLife in Abu Dhabi and Dubai, including the provision of AV support and activation props (available to our activation clients).

Ethicon Innovation Event— Event Activation 

Brief: To create and install branding for this exclusive event showcasing innovative technologies in medical treatment and surgery. Calcium also created and supplied gift items and collaterals for the event.

Mercedes Benz – Abu Dhabi Tour Activation- Event Activation 

Brief: To conceptualise, design and produce branded car displays, test rides and photo booths for the Abu Dhabi Tour event, including installation and on-site management.

Other activations we’ve produced

Marina Mall Winter Festival

The Event at Abu Dhabi Mall

Jeep Activation at Al Ain Mall